It is Super Bowl week. On Sunday, millions will watch the Packers and Steelers settle weeks of buildup when they play in Super Bowl XLV. Millions more will watch just for the ads. The NFL has built a great marketing machine.
Some might label it perfect.
Even the greatest can use improvement. So, if you’re paying attention in the National Football League offices, I’ve got some ideas to help you out. Some of these can be implemented for this week’s game, but you’re going to have to get moving. Read the rest of this entry »