The Policies Of My Administration: Here We Grow AgainPosted: September 21, 2012
Long ago, a business person decided to expand the building he operated from. Concerned that construction equipment in the parking lot would make customers think he’d closed the business during remodeling, he put out a sign. The sign said “Here We Grow Again! Open During Construction”.
His partner arrived shortly after the sign was hung. She said “Ha, I see what you did. Play on words. Yes.” The words carried no hint of enthusiasm, but they were enough. Since that day, entrepreneurs have put out that clever “here we grow again” sign when they expand or for new construction.
My Administration Will Value Words
Words are tools that convey messages of importance and humor. Sometimes, humor joins with importance to help both be more effective. The humor/importance interface is what the “grow again” crowd is aiming for. Because they don’t effectively use the tools we call words, they never hit the mark they’re aiming for.
Substituting grow for the word go looks like a clever play on words to those who put up these signs. It isn’t to the rest of us.
I am aware that I am taking the liberty of speaking for you. Yes, I am saying that you, dear reader, do not think “here we grow again” is clever. You’re brighter than that. You’re also bright enough to know that if you plan on being one of the cool kids when I am running the show, this is something you’ll have to recognize that I will be speaking on your behalf on.
So, it is resolved that none of the cool people think the “here we grow” crowd is as clever or funny as we are. The question that remains is how my administration will deal with those who insist upon putting that sign in front of their places.
Say Hello To My Friend, Dynamite
My administration will bring swift, decisive action against any establishment that hangs the forbidden sign.
Implosion. Hang the forbidden sign, your building comes down.
Once a few buildings go down because their owners consider themselves clever wordsmiths, none of us will have to endure “here we grow again” signs.
Kaboom, problem solved.